Industry Collaboration

MAD collaborated with Mediacorp to produce quality content for our local audiences. As part of an MOU signed with the Mediacorp, MAD also co-created a Poly-wide elective with Bloomr.SG to groom aspiring YouTube content creators.

Project: The Art Of Nature, Singapore Botanic Gardens

An Infotainment video on Singapore Botanic Gardens, produced by first year students from MAD's Story & Content Creation (SCC) specialisations, in collaboration with NParks.

This content is part of an online original series, developed and created under the modules, 'Scriptwriting For Television I: Entertainment Programme' and 'Video Production Principles & Practices'.

Project: Spot Stroke

To create an educational video to inform the public about the symptoms of stroke.

Students:
Jaslyn Cheong, Kallista Yeo, Jovan Lee, Tng Qian Hui, Sabrina Lim, Jasper Lim, Leong Yuan Cheng and Kerin Chang.

Lecturers:
Diana Leyau, Faith Tay and Denis Tong

Specialisation:
Diploma in Music Audio & Technology and Diploma in Digital Animation

Project: Safe from Scam

Singapore Police Force collaborated with Media, Arts and Design School to design and develop card game Safe From Scam to educate children and youth about scams to create awareness about common scams like e-commerce, social media impersonation and phishing scams, which have ensnared those aged between 7 and 19 years old. The card game is distributed to schools for educational use.

Students:
Adriel Bin Ishar Mong Zhen Wei, Yeo Zi Qing, Xavier Yee Chong Hang, Naqib Darwisy, Rachel Ong, Sim Jun Chao

Lecturers:
Terry Cheong

Specialisation:
Animation & Games Design

Singapore Press Holdings (SPH)

Project: The Art and Science behind Loh Kean Yew’s Smash

With the aid of motion capture technology, we had the opportunity to work with Strait Times Team to capture Loh’s high speed badminton smash. The precise movement of the 3D data of his smash is then transferred onto a 3D model to be analysed on the screen.

Students:
Nurain Syarafana binte Mohd Fauzi, Toh Chin Hwee, Charmaine Tan Rui En

Lecturers:
Kenny Ong, Christian James

Specialisation:
Visual Communication & Motion Design

Project: Conversations About Autism

A collaboration between Temasek Foundation and Newsroom, a student-run agency in Singapore Polytechnic’s Media, Arts & Design School. "We also want to be individuals who give back to society and to be able to support ourselves. We are people too." Watch an honest conversation between two strangers on autism, its misconceptions and what we should understand about persons with autism.

Project: Gems of Radin Mas

The People's Association through Radin Mas CC collaborated with SP MAD on a video content creation project as part of a bigger campaign to showcase the hidden gems in Radin Mas. Radin Mas is home not only to four hawker centres with varying hawker profiles ranging from first-generation hawkers to new-generation hawkers, they also house many talents and stories that are less known to the public which are "Gems" of Radin Mas. Under this collaboration, students will produce a documentary-style video targeted at the general public, as part of their curriculum syllabus. The project is part of PA’s broader youth engagement efforts to reach out to students who have enrolled in our local polytechnics, with the aim to raise awareness of Singapore’s Hawkers Heritage.

Offeo

A world of creativity and infinite possibilities, OFFEO is a creative platform for everyone. The simplicity in its design features allows you to create your masterpiece in no time.

Students:
Jerrell Ko Weijie & Jeremy Tan Kian Ming

"OFFEO" THE CROWBAR AWARDS 2021 Silver - Animation & Motion Graphics for Digital & Innovation Silver - Art Direction for Film & Photography Bronze - Illustration & Graphic Design for Digital & Innovation Bronze - Animation for Film & Photography 2 Finalists.