Overview
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Duration/Frequency:
14 hours / 2 days
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Mode of Training:
Face-to-Face (Classroom Teaching) and E-Learning (Synchronous)
Course Objective
This course aims to allow participants to understand the full capabilities of the Google Analytics platform. Participants will learn how to incorporate Google Analytics on their websites and analyse the collected data to support the digital marketing campaign(s) of their organisations.
More Information
This course provides an introduction to the application of Google Analytics to businesses and helps in the analysis of business performance through Google Analytics tools.