SP User Experience Centre (UXC)

Humanity-Centred Innovation for Sustainable Impact

SP’s User Experience Centre (UXC) helps companies solve complex challenges through its Humanity-Centred Innovation framework, enabling sustainable and human-centric solutions.

UXC specialises in Design Thinking, Emotional Design, Consumer and Behavioural Insights, and Business Model Innovation. By unpacking the 4Ps—People, Products/Processes, Profit, and Planet—the centre empowers organisations to reframe challenges, identify opportunities, and drive meaningful transformation. Through real-world application and flexible collaboration models, UXC integrates learning with innovation to deliver lasting impact.